Amara Opurozor, Weight Loss Expert, Talks about How Keto Has Brought Health and Wealth to Nigerians

Amara discusses with me how keto has helped transform her country, Nigeria, getting a people whose staple crops are yam, cassava and rice to eat more protein, vegetable, and fat.

 

Ama opening pic

Amara, thank you for granting this interview. Please let’s get to know you.

I live in Lagos, Nigeria from where I run a weight loss and wellness group on Facebook called KETOLCHFNIGERIA with the support of my husband, who is also an administrator on the page. I coach people on weight loss and healthier living through a low-carbs high-fat ( LCHF) way of eating. Before starting the group, my career was in operations and marketing in the telecommunication and banking sectors. I have also done a lot of professional courses including one I concluded in project management last year. My focus right now, though, is to get as many people as possible to achieve optimal health without the burden of hitting the gym or counting calories.

Given that you have no background in healthcare, or even nutrition management, what motivated you to adopt wellness coaching as a career?

I didn’t set out to make a career out of this way of eating. But it happened that I needed to lose weight for medical and other reasons. I was obese and my midsection was too big to conceal under any decent wear. After having my three kids, my stomach became very big that I was often referred to as “iya ibeji” (pregnant woman). I looked 6 months pregnant even when I wasn’t expecting. While I discourage body-shaming and agree that what matters more is what’s on the inside, I must admit that I felt uncomfortable around people because of my weight. An air hostess actually told me once to sign an undertaking on air for being a safety risk. She thought, and for good reasons too, that I was expecting and far along in the pregnancy. It was that bad. Sometime in 2016, I met someone living the lifestyle and I found out that she was losing weight just by eating right. That was how my journey began.Through consistency and determination, I achieved my goal. I started by reading and researching. I found out the lifestyle worked and I officially started in May 2016. I was weighing 92kg (203 pounds) and I’m just about 5’4”. In just 3 month into the lifestyle, I weighed 75kg (165 pounds) and my stomach reduced significantly. I presently weigh 70kg (154 pounds) and that’s my desired weight.

Ama Before After Trad

Could you explain to the uninitiated what keto or LCHF is in a nutshell?

LCHF means Low Carb, High Fat. This means that those who adopt this way of eating, eat low carbohydrates usually in forms of veggies, high healthy fats, and moderate protein.

It could be strict which requires consumption of less than 20 gram carbs of carbs per day, moderate which allows 20 to 50 grams of carbs, or 50-100 grams per day for those who adopt the lifestyle liberally.

The level one adopts depends on what one wants to achieve. The idea behind this diet is to reduce to the barest minimum, the sugar we consume daily. Sugar has been recently discovered to be the root of most ailments. Since energy can also be derived from eating healthy fats, why eat lots of sugar and stand the risk of type 2 diabetes and other ailments?

What are the benefits of embarking on this lifestyle?

The benefits are enormous including fast weight loss, reduced hunger, better blood sugar control (Dr. Bernstein is the leading advocate for the usefulness of using this lifestyle to manage diabetes; He is a type 1 diabteic himself), fertility issues especially polycystic ovary syndrome, enhanced cognitive performance, age reversal, reduced risk of heart disease etc. In addition, because of the weight loss benefit, it helps manage high blood pressure. It helped me manage mine so I no longer need nor take high blood pressure medication.

What’s the science behind it?

A keto diet makes it easier for the body to use its fat reserves, as their release is no longer blocked by high insulin levels. This is one reason why eating fat produces a feeling of longer-lasting satiety than carbohydrates. It’s been shown in a number of studies: When people eat all they want on a low carb diet, caloric intake typically drops. Because of the high fats, they feel more satiated and tend to eat less, hence the drop in weight. So, no counting or food weighing is necessary. You can forget about the calories and trust your feelings of hunger and satiety. Most people don’t need to count or weigh their food any more than they need to count their breathing.

With diabetes eliminating sugar and foods that eventually convert to sugar—mainly carbs—is like a no-brainer to achieving normal blood sugar levels, thus eliminating all the complications that come with high blood sugar levels. I think that’s common sense. Dietdoctor.com is a rich resource for those who need to research further on how low-carb diet helps eliminate the need for medications in diabetics.

 You started your Facebook Group KetoLCHFNigeria less than a year ago and you now have over 15,000 members. I know a thing or two about running online campaigns and I know it is not always easy to sell such an unconventional idea to people, so what is the secret of your success?

Yes, I started the group in October 2016 because of the need I saw around me. As I got transformed, a lot of people asked me daily what I was doing, how I did, what I ate. I got so many calls, WhatsApp and Facebook messages etc. I spent quite some time explaining to them, using up my airtime which is still pay-as-you-go in Nigeria. I added so many of the people inquiring about the lifestyle to my parent group. I found out that they kept asking me further questions. I decided to create my own Facebook page. It has not been easy maintaining an online presence. But what moves the group forward is that the people who are adopting the lifestyle are seeing results. Another thing I do is make sure I write extensively on the things I preach. If I tell you to eat high fats, I do an extensive post on why you should eat healthy fats, the pros and cons, etc. With that people are convinced and they go on to introduce other people.

 

Besides the health benefits, I notice that LCHF has opened up a new way of income for coaches, vendors, etc. What business opportunities do you see this way of eating creating in Nigeria in the next five years?

In the next five years, I see so many people becoming self-employed, producing keto compliant foods like coconut flour and vegetable swallows—and they already doing so. There are now Youtube channels for preparing keto-complaint Nigerian meals. I also see most of our markets are now flooded with keto products; importers changing their import priorities. In the future, I envisage restaurants selling basically keto and low carbs meal in every nook and cranny of this country. I see entrepreneurs sprouting up daily producing foods to support this lifestyle.

 

What, in your opinion, is the greatest challenge for people who want to get on this lifestyle, but who seem to never get around to it?

The greatest challenge, I think, is discipline. Many can’t get around to eating this way because they are not ready to give up noodles, pasta, fufu , pap, spaghetti, and the likes. Some complain that their challenges are finances but I don’t think it is the greatest of other challenges.

I just got my lab results and my cholesterol is normal despite my being on this lifestyle. But there are concerns in some quarters that high consumption of oil in the LCHF lifestyle may lead to adverse health effects like high cholesterol, what do you say to that?

So many people raise such concern but the truth is that this lifestyle does not encourage just any fat. It encourages high healthy fats which includes saturated (lard, tallow, chicken fat, duck fat, goose fat, clarified butter / ghee, butter, ,palm oil ,coconut oil), monounsaturated (avocado, macadamia and olive oil), and polyunsaturated omega 3s, especially from animal sources (fatty fish and seafood). These fats do not impact negatively on your HDL (high density lipoproteins (HDL/the “good” Cholesterol) neither does it increase the LDL (low density lipoproteins (LDL/the “bad” one negatively. LDL is a lipoprotein and delivery man as well. It transports cholesterol after production from the liver to the body’s tissues. This diet could increase the HDL which is not bad at all. This is opposed to the unhealthy fats that increases our LDL. Anyone who already has cholesterol issues shouldn’t really bother about the healthy fats because they are good for everyone. But to allay any fears, people should always seek the advice of their doctors. Doctors are always in the right position to advise better.

What services do you provide to members of your group and others starting this journey?

We empower members through daily update on the page on relevant issues about the lifestyle. Remember they say information is power. We have several meal plans on the page to assist beginners; we make all the products easily accessible to members through our different vendors as most of the products are yet to be easily sourced in the local or open markets. We also offer specialized coaching and customized meal plans for members who are serious about achieving result especially in terms of weight loss.We also organize boot camps for a token where participants are camped in groups for usually 30 days and are coached intensively to achieve results. We also have one –one –one counseling for those who are still skeptical about embracing the lifestyle. We have an email(ketolchfnigeria@gmail.com) through which we can address other concerns. And this month, May 2017, we plan to do a free 20 day challenge, to coach as many people as possible especially those who cannot afford our paid boot camp services.

Are there people who may need close monitoring by a doctor while they are on this lifestyle?

Yes, I usually advise people especially those with peculiar health issues like HBP, diabetes, cholesterol issues, infertility and the likes to see their doctors first and speak to them especially if they are on any medication. This is important so that the doctor may monitor their progress and probably reduce the dosage of their current medication as they progress. I also encourage them to run some tests and do a trial for a month and then go back to check again. Most times, their status improve.

What motivates you to keep helping people? I notice you spend a lot of time on your Facebook group informing and answering questions from your clients.

The most motivating factor is that I receive messages almost on a daily basis from people I have never met thanking me and praying for God’s blessings on me; sometimes they pray for me over the phone and all I could do is just cry and praise God. One called and told me that I saved her life that she didn’t know how to pay me back, just after our 30 days boot camp. It’s enough motivation for me to do more.

Which client’s success story has touched you the most?

I have had so many touching stories. I will tell you two of such from the Reborn boot camp that ended two months ago. The client was so fat that she stopped working. She also had breathing problems. She said she had tried so many medications. She doesn’t live in Nigeria. She was only allowed to work for only three hours daily at least to support her family. Just 3 weeks into the boot camp, her breathing normalized and she resumed work full time. She lost 9kg (20 pounds) in 30 days. After she told me her story, I understood why she constantly told me that I saved her life. Another one that touched me too was one of the boot campers whose period seized for 3 years. Her period stopped coming after she did family planning. Just one week into the boot camp, her period resumed. She couldn’t believe it that she called me to share her joy.

What’s your goal for KetoLCHFNigeira in the next five years?

I hope the group would have touched uncountable lives, have members running in hundreds of thousand, and have vendors all over Nigeria. We presently have in seven States inlcuding Lagos, Abuja, Rivers, Abia, Imo ,Enugu and Anambra.We are looking forward to signing Ogun , Delta and Edo soon. KetoLCHFNigeria shall have its own website, online shop and would have become a household name.

Many Nigerians feel that embarking on this journey limits their food choices. What do you say to them and do you have a meal plan tailored to Nigerians?

I too thought I would feel deprived until I started the lifestyle. But I now realize I have more food options than when I was bingeing on carbs. On LCHF, one has so many options on all classes of food; any food we eat on high carb diet has a perfect replacement in low carbs. For example, you can ditch the buns and wrap your burger in lettuce, etc. The diet makes one creative and a super chef too. We have tailored meal plans for Nigerians who seek to embrace the lifestyle.

Are you open to accepting clients who are not resident in Nigeria?

Yes. We accept clients from Nigeria and all over the world. Our last boot camper who lost 9kg lives in London.

Any Special Note to diabetic patients? I consider its reversal of diabetes keto’s greatest benefit. What is the greatest mistake diabetics make in their food choices?

Ketogenic diet is perfect for diabetic patients. I coach diabetic patients. Before they start, I usually insist they meet with their doctors and run some necessary tests before they begin. And most times, their medications go down drastically after the first month. One of the greatest mistakes diabetic patients make is avoiding the obvious foods loaded with carbs like pasta, rice, bread, fries but still eating foods that are high in sugar, example fruits like water melon, that are loaded with fructose. For complete reversal of diabetics and to get off medication, patients may need to stop all fruits except avocados and berries. Even beans, unripe plantain, wheat, and all carbohydrates even those with seemingly low glycemic index should be given up. Replacing healthy fats with carbohydrate for energy will be a more lasting solution to diabetes.

And for High Blood Pressure Patients?

Ketogenic lifestyle may be the most effective remedy for lowering blood pressure naturally. In some cases it may even normalize blood pressure completely. If you’re on blood pressure medication and start a low-carb diet there’s a risk of getting low blood pressure. You may relatively quickly become too healthy for your medication. This blood pressure lowering effect on low carbs can happen within days, but it may also take months or even a year to reach full effect. If you feel weak, tired, dizzy etc. you should check your blood pressure. If it’s low, e.g. below 120/80, you should contact your doctor to discuss lowering or stopping your medication for just weight loss.

What advice do you have for people who are yet to adopt this lifestyle?

Well, LCHF is not just a diet, it is a lifestyle and not a quick fix. If you are adopting it, you are embracing healthier life, optimal weight and good looks. It’s a must embrace, no one loses anything trying. Anyone who has questions can email me at ketolchfnigeria@gmail.com or contact me on WhatsApp at +234-803-471-4137.

Thank you, Amara, for introducing me to this lifestyle.

You’re welcome. Thank you too.

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Five Reasons Why Maje Ayida Has No Case Against Toke Makinwa

For those unfamiliar with the facts, in June 2015, news broke that On-Air Personality Toke Makinwa’s husband, Maje Ayida, had gotten his mistress pregnant. While Makinwa filed for divorce from her husband, she remained largely silent about the incident until November 2016 when she published her now best-selling memoir On Becoming chronicling events that led to the end of her marriage. In the book, Makinwa alleged, among other things, that Ayida cheated on her repeatedly throughout their relationship and that he infected her with STI on at least two occasions.

In February 2017, a letter purportedly written by Ayida’s lawyers to Makinwa surfaced demanding that Makinwa stop selling and promoting the book or risk being sued by Ayida. Ayida’s lawyers alleged that Makinwa made certain misrepresentations in her memoir and defamed Ayida thereby. In support of their position, Ayida’s lawyers claimed that the couple had signed a legal separation agreement as far back as July 2014, a fact which Makinwa failed to mention in her book.

Ayida’s lawyers denied that Maje had given Makinwa an “STI in the past or at any stage in their relationship.” They also noted that it was “highly misleading” for the book to allege that Maje “did not financially contribute adequately” to the marriage.

Ayida’s professional integrity, his lawyers wrote, as one of the leading health and wellness practitioners in Nigeria, and his professional credibility built over the years through dedicated hard work was being negatively affected by the content of the memoir.

In defiance of the lawyers’ demands, Makinwa continued promoting her book and even hosted a tour in London.

Making good on his threat, Ayida through his lawyers instituted a legal action demanding N100 milliom in damages against Makinwa at the Lagos judicial division of the high court, Lagos state.

I have read Makinwa’s memoir and I have considered the issues raised by Maje in his letter (I assume the issues in the lawsuit are same as the ones in the cease and desist letter). I now wear my lawyer hat and tell you five reasons why Maje will have a difficult time winning the lawsuit against Toke.

1. Ayida First Breached His Contract With Toke and Caused Her Monetary damages
Although marriage is a religious institution in Nigeria, it is also a legal union guided by the law of contract, a breach of which has consequences. Ayida and Makinwa celebrated a monogamous marriage under the Marriage Act at the Lagos Registry. An implied term of that contract was that the parties would not have sexual relationships with third parties outside the marriage.

Ayida does not deny that he had sexual relationships with the woman who got pregnant for him thus tacitly admitting said infidelity. So it is not in dispute that Ayida breached his marriage contract with Toke.

Ayida’s breach of the contract had adverse consequences on Makinwa’s career. Makinwa wrote in her memoir that when the news of Ayida’s infidelity broke in 2015, viewership of her weekly vlogs on Toke Moments plummeted and her brand suffered. In the memoir and in the documents she filed in court for her divorce , Makinwa claimed she was days away from sealing a N20 million endorsemnt deal with a telecommunication company when the news of her husband’s pregnant mistress broke in June 2015. When the story came out, however, the company withdrew from the deal for they did not want to be associated with the negative publicity. In the book, Makinwa wrote of how she cried the night the deal was called off and how she wondered why a man she loved so much could hurt her deeply as to take food from her mouth.

While Ayida may assert that he did not intend the adverse consequences his actions had on his then wife, his knowledge that his wife gave advice on relationships in her vlogs is an indication he foresaw how his actions could harm his wife’s brand. Ayida’s actions brought shame and embarrassment to his wife.

To succeed in an action for breach of contract, a party need only prove the existence of a contract, breach by the other party, and damages to the suing party as a result of the breach. Here, there was a marriage contract between Makniwa and Ayida, satisfying the first arm. (Ayida’s reference in his cease and desist letter to a separation agreement the parties signed in 2014 is a weak defense. The said agreement, even if it exists, did not have power to end the marriage relationship. Only death or a dissolution order signed by a court can effectively bring a marriage contract to an end. Moreover, that Ayida and Makinwa coninued to live together after the alleged separation agreement negates any intentions they had towards the agreement.)

The second arm of the requirement for succeeding in a breach of contract agreement is satisfied because Ayida indisputably had sexual relations with another woman during his marriage to Makinwa.

Lastly, regarding damages, but for Ayida’s promisciuoty and infidelity, Makinwa would not have lost her contract with the telecommunication company.

Counter-suing a plaintiff is a very potent defense weapon. If Makinwa’s lawyers want to use this strategy to defend Ayida’s lawsuit, then they have all the elements they need to counter-sue Ayida for damages arising from his breach of his marriage contract with Makinwa. So even if Ayida succeeds in his defamation claim, which is very unlikely, he may still be the one signing check book based on the legal defense of Set-Off ( an equitable defence to the whole or to a portion of a plaintiff’s claim, a set-off is the right of a debtor to balance mutual debts with a creditor.)

2. Truth is a Defense to Defamation Claim
In an article she wrote shortly after Toke published her book , Ivie Omoregie, a Nigerian lawyer and columnist identified the elements necessary to prove the tort of defamation as follows:
a. The plaintiff must show that the defendant made false and damaging statements about them;
b. The plaintiff must show negligence on the part of the defendant in making the statement;
c. The plaintiff mush show that the defendant was not protected by the rules governing “privileged publications” to third parties;
d. Where claiming special damages (i.e a loss of specific revenue directly resulting from the defamatory publication), the plaintiff must show evidence of the special damages being claimed.

The first prong shows that truth is a defense to an action for defamation .

Thus if a statement of fact is true, then there can be no claim for defamation. As Omoregie explained:
“where the defendant alleges and can show that the statement is a reflection of the truth, then this will serve as a viable defense. I must stress that the entirety of the statement need not be literally true for this defence to stand. What the courts require, is for the statement to be substantially true. Thus, where there may have been some embellishments to the “gist”, as long as the majority of the statement is substantially true. Truth will stand as an affirmative defense.”

Hence as Ayida has neither denied having relationship with the woman in question nor the paternity of the love child, Ayida’s claim of defamation has little basis .

Even if Ayida proves that he had no SDI, in contradiction to Makinwa’s allegation in the book, his infidelity is a far weightier allegation than the transmission of a SDI. So his reputation suffered more from his sexual indiscretion than from alleged infection. Same goes for his claim that Makinwa misrepresented the extent of his financial contribution to their family during the marriage.

3. Maje’s Reputation and Finances Were Damaged Before Makinwa Published Her Memoir

To succeed in an action for defamation, in addition to the requirement that the statement made by defendant be false, a Plaintiff must show he suffered damages. Here, Ayida must prove that he lost his reputation because of revelations Makinwa made in her memoir. But it does not seem to be the case here. As stated earlier, Makinwa published her memoir in November 2016, but well before then, in June 2015, a popular Nigerian blogger, Stella Dimoko Korkus, reported the news.

Indeed, in her book, Toke wrote that the blogger called her to give her a heads-up before the blogger published the embarrassing news. Makinwa’s account of the call was the most heartbreaking portion of the book for me. .

So in suing Makinwa, Ayida is barking up the wrong tree. Stella Dimoko Korkus who published the story first in June 2015–more than a year before Makinwa did–may be a more appropriate defendant.

Moreover, a month before Makinwa released her memoir, in October 2016, in an interview posted online on October 7, 2016 , Ayida made comments suggesting that his reputation and business had taken a hit because of the events surrounding his break-up with Makinwa.

When asked about the media attention he had the previous year, he said:
“I had a very dramatic year last year. I am kind of slowly trying to climb out of that hole. How did I deal with it? I focused on my work. I put my work forward and allowed that speak for me. A couple of the big brands I work with got a bit spooked. Business wasn’t actually kicking.”

Asked whether it was fair for him to have been in the face of the media at the time, Ayida said:

“I think it’s life. I think it happens. If you are in the media for the wrong reason, it’s going to affect you.”

4. Ayida May be Liable To Makinwa in Damages for the STI

Besides Maje being liable to Toke for breach of contract as discussed in No. I above, Ayida may also be liable to Toke in Torts (civil wrong) for infecting her with an STI.

In her memoir, Makinwa wrote that Ayida infected her with STI. She wrote of a particular time when Ayida returned from a trip and after they had sexual intercourse, she started itching a few days later. Makinwa wrote that she went to the doctors and was prescribed medication, but when she asked Ayida about the infection, he denied knowing anything about it. Toke wrote that when she went through Ayida’s phone, however, she saw a conversation Ayida had with his mistress where she complained that she had been itching. According to Toke, the conversation read like the report was not news to Ayida but more like an update from his paramour on a situation he already knew about.

The details in the account suggest that it is not a made-up story, and given the electronic communication trail, Makinwa can easily prove the allegation thus making Ayida even more liable to her in monetary damages. In some jurisdictions, women win hundreds of thousands of dollars and even millions against sexual partners who infect them with STI. Infecting someone with an STI without their consent is considered a civil wrong, and can lead to criminal prosecution in some jurisdictions. So Makinwa has a claim to counter Ayida’s.

5. Even Though Maje and Anita May Succeed in Breach of Privacy Claims as Regards the SDI Claim; This Could Easily Be Offset by Their Liability to Makinwa

Of all the claims Maje may make against Makinwa, the one that holds water is an invasion of a privacy claim.

As rightly stated by Uduak Oduok, a Nigerian practicing law in California, there are four ways to invade a person’s privacy:
a) through use of that person’s image or name for commercial advantage;
b) intruding on the person’s affairs or seclusion;
c) publishing facts that place that person in a false light; and
d) publicly disclosing private facts about that person.

Of the four ways, D, publicly disclosing private facts about a person, seems to be the most viable claim Ayida may have. So even if he did have an SDI, he and Anita had the right to privacy to not have this fact made known to the public.

Section 37 of the Nigerian constitution guarantees a person’s right to privacy including the privacy of their homes, correspondence, telephone conversations and telegraphic communications.

While by reason of her marriage to Ayida, Makinwa may not have violated the constitution when he read Ayida’s email/phone chats without his consent, making public the content of Ayida’s electronic conversation makes Makinwa vulnerable to an invasion of privacy claim from both Ayida and Anita.

That said, Ayida’s liability for breach of contract and infecting Makinwa with STI dimnishes any claim he may have for invasion of privacy.

As regards any claim Ayida’s paramour may have, Makinwa may offset such claim by counter suing her for the of tort enticement or alienation of affection for the role she played in breaking up her marriage. In some jurisdictions, these torts are maintainable against third parties who interfere with the marriage relationship.

The best form of Defense is an attack. If Makinwa’s attorneys get on the offensive and counter sues Ayida for the torts above, Makinwa would have won half the battle.

P:S. Although the above is written by a lawyer, it’s a mere opinion. Laws vary by jurisdiction and the opinion expressed may not apply to your particular case. Please consult a lawyer if you need legal advice.

Dear Nigerian Lawyers, Here’s How to Market Your Law Practice Without “Advertising”

The 2007 Nigeria Rules of Professional Conduct for Nigerian Lawyers prohibit certain types of advertising by Nigerian lawyers. For example, a lawyer is not allowed to distribute circulars and bills, or advertise on TV and newspapers.

However, the Rules also provides that a lawyer may write articles for publications, or participate in radio and television programmes in which he gives information on the law.

Interpreting the above, a lawyer may write informative blog posts, newspaper articles, etc. educating people on their rights, which is a form of content marketing.

Content marketing is defined by Content Marketing Institute as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

It is non-interruption marketing. Instead of pitching products or services, a business delivers information that makes a buyer more intelligent. The essence of this content strategy is the belief that if businesses deliver consistent, ongoing valuable information to buyers, buyers ultimately reward the organizations with their business and loyalty.

Forbes reports that 88% of B2B marketers use content marketing. Content marketing is used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.

When I was growing up in Nigeria in early 2000’s, for example, there was a campaign by a leading toothpaste manufacturing company which advised people to brush morning and night. Instead of pitching how good their product was, the company took used TV and billboard ads to show monstrous creatures emerging from foul-smelling mouths at night. Without directly telling people to buy their products, the company taught people the importance of good oral hygiene and the need to brush also at night, not just in the morning.

The campaign influenced me to start brushing my teeth at night. Using this strategy, the company perhaps doubled its sales without directly telling their audience to buy their products. Content marketing works because people do not see it as a sales pitch and so are more likely to let down their guard when exposed to it.

Also, this August, Intel Nigeria launched a new campaign: “With a Computer, You are Powerful.” Rather than focus on their products, the campaign enlightens audience on the the many uses of a computer and showcases the new generation of successful Nigerians You-tubers and bloggers who are using computers to make millions of naira, thereby educating consumers.

With the advent of internet, content marketing has become even more effective because people research online to find answers to various problems including legal, medical and financial issues. For example, if someone wants to incorporate their company in Nigeria, it’s likely they will google “How to incorporate a company in Nigeria” and not “Law firms that incorporate companies in Nigeria.”

From the above example, if there are two law firms that render company incorporation services in Nigeria, SEO will favor the lawyer whose website contains step-by-step procedure for incorporating a company in Nigeria rather than the lawyer’s who simple states somewhere in his website that he has a “Corporate practice.”

Given an opportunity to choose between the two law firms, a potential client is more likely to patronize the lawyer who already shows, through his blog posts, that he knows what is required to incorporate a company. By writing detailed posts on services they provide, lawyers are likely to attract clients who are researching on the types of services the lawyers render.

In Nigeria where laws are rarely enforced because people are unaware of laws that protect their rights, lawyers who embrace content marketing will, besides promoting their practice, also be providing a much needed service of educating Nigerians of their rights.

For example, Lagos State Tenancy Law 2011 makes it a crime for landlords (in certain parts of Lagos) to collect more than one year rent in advance. The law also provides that a tenant who feels his rent has been unreasonably increased can petition the court. I wager that 90% of Lagos residents are unaware of this law. A lawyer who writes about this can generate traffic to his website and engage readers who will turn into potential clients.

Also, for the past two years, following the oil bust, oil companies in Nigeria have been terminating their employees’ contracts in large numbers. I never knew this could be illegal until I read a BellaNaija post by Ivie Omoregie on the due process these oil companies must follow before firing an employee. From the post, I learned that before letting an employee go, an oil company must seek consent from the Minister of Petroleum. One wonders how many oil workers didn’t fight back and lost their jobs because they were unaware of this law.

Moreover, a business that engages in content marketing establishes itself as a leader in the industry. Festus Keyamo and Femi Falana are among the most visible Nigerian lawyers because they talk about human rights on TV and newspapers. They have established themselves as authorities in the industry and anyone who has a human rights case naturally thinks of them because of their perceived expertise.

Content marketing is already popular among U.S. firms and is used by 90% of law firms. However, I researched most of the leading law firms in Nigeria and did not find one that provided the type of quality and consistent blogging needed to get a Return on Investment from content marketing.

For a high ROI through content marketing, a law firm should

1. Create quality blog posts using examples and scenarios.
2. Write articles commenting on important decisions by the Supreme court.
3. Hijack news by providing legal opinion on the latest celebrity gossip.
4. Prepare a time-table scheduling consistent blog posts, for example, weekly etc.
5. Guest post educative legal blogs on popular Nigerian blogs.

Besides generating new clients, content marketing also opens up opportunities. I got my present day job through someone who read one of my blog posts. I wrote about other importance of blogging here.

Although this post is targeted at Nigerian lawyers, I hope this post inspires all small businesses to consider content marketing as an advertising strategy as it has proven more effective than traditional marketing.

These Nigerian Celebrities Prove that Unrelaxed Black Hair is “New School”

chioma akpotha

Before the dawn of 21st century, afro-textured hair was unpopular. In Nigeria, it was associated, in a derogatory manner, with Deeper Life Christians. But in recent time, the trend which was once seen as unsophisticated is now popular among elites. A hair type which once characterized women deemed not well-versed in the ways of the world is now worn by the most knowledgeable.

According to Wikipedia, “going natural,” is now so popular that hair care suppliers have seen a rapid decrease in the purchase of relaxers, the chemical hair straightener. An industry that was once worth an estimated $774 million in relaxer sales have gone down 26% over the last five years, says a 2013 numbers report. Sales are estimated to decrease to 45% by 2019. Brands are lowering their production of relaxers and instead are producing more natural-friendly products.

Bringing it close to home, I present to you ten (or twelve, depending on how you count it) influential Nigerians who are leading the Natural hair movement.

1. Chimamanda Adichie
adichie

I her 2013 novel, Americanah, Chimamanda made a case for accepting black women’s hair the way it grows from their scalp. Walking her talk, Chimamanda now rocks her hair in stylish natural ways.

Here’s what Adichie has to say about natural hair:

“Many of us say our natural hair is too hard, too difficult. But that’s because we weren’t taught how to care for our hair. I have discovered the wonders of coconut, castor, shea, even honey for softening hair. Trick is add it when your hair is wet! You get wonderful softness!

Relaxers are not about softness. They are really about texture. Otherwise there are ways to soften hair without permanently changing the texture of hair.”

2. Genevieve Nnaji
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Genevieve Nnaji is perhaps Nigeria’s most influential actress. With over two million Instagram followers, her influence is widely felt when she sets or associates with a trend. While I didn’t find any statement regarding natural her attributed to the the rather reticent actress, popular Nigeria blogs, including Bellanaija have carried numerous headlines of Nnajis’ transition to natural hair.

3. Kate Henshaw
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If you consider that it’s been twenty-three years since When the Sun Set, Kate’s first movie, you will realize that this Nollywood beauty is aging gracefully, not that she’s too old at 45.

Besides sharing her fitness routine with her Instagram followers, the beauty also discusses her natural hair journey on her page. In a recent post she wrote: “We are all different. Genes and all. We all will not have thick, long hair.. some are soft and curly, some are wiry and coarse. The important thing is to maintain good hair routines that will keep your hair healthy.”

4. Dakore Egbuson
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Long before her colleagues joined the natural hair trend, Dakore Egbuson wore dreadlocks– a hair style that made her unusually visible in the industry. Although the gorgeous mother of two cut her dreadlocks a few years ago, she still wears her natural hair.

She had this to say about cutting her locks: “I made up my mind that I wanted to wear dreadlocks, and when I was tired of it, I decided to cut it. My husband did not want me to cut my hair; he wanted our children to meet me with the hair. I dance to the beat of my own drum and my path is different from every other person’s. I have my own mind; if I let people shape my opinions of myself, I will not be authentic to myself.”

She deserves credit for seeing the beauty in natural hair long before the rest of us started appreciating it.

5. Chioma Chukwuka Akpotha
chioma akpotha

Chioma Chukwuka Akpotha, the Nigerian actress with the girl-next-door disposition, started her natural hair journey in 2014.

Pictured above (middle) with her Wives on Strike colleagues (Uche Jombo, left and Omoni Oboli, right, who also happen to be naturalistas), the actress wrote about her natural hair journey in her Instagram page some days ago thus:

“@YellowSisi got me gushing all over my hair yesterday , all day! Her “special” touch makes you wonder how she really does it! For anything that has to do natural hair @yellowsisi is there for you. Follow her and you’d be glad you did. For my not so secret to my healthy hair, stay tuned for a post on the products I have used from when I transitioned till this point!. #naturalhair #TeamNatural”

In another post a week earlier, the Early Marriage actress wrote about how she almost gave up midway into the journey: “I’ve been feeling good about my hair all day. It’s been quite some journey from Dec’14 . I did a not so big chop in December 2014 and started the perm to natural transition. It was hard and quite tiresome. I almost gave up especially when it was difficult to comb when the new growth started coming in March 2015.

Now when I look back I’m so glad I didn’t give up! I absolutely love my hair. So with 1 year and 4months on, I believe I can fly.Once you set your mind on something and don’t give up, with time you’d get there gradually.” #NaturalHair #Naturalista”

@YellowSisi, The Instagram user she gave a shout out to also has Kate Henshaw as a client. No doubt, she seems to know her onions.

6. Nse Ikpe Etim

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I fell in love with Nse Ikpe Etim the first time I saw her on screen. The banker-turned-actress in one of the most influential Nigerian natural hair promoters. She had this to say about her natural hair:

“I don’t wear dreadlocks, it is just my natural hair that you are seeing. I twist it and loose it when I choose to. I do not fix a weave-on because it is artificial. I carry my hair most of the time, except when I have to attach something else to it. If I am playing a role in a home video film, I wear another hairstyle.”

As I can’t miss an opportunity to emphasize the need to follow one’s passion, here’s what Nse said about quitting her banking job for acting:

“I don’t think I remember the year I quit banking. But when I decided it was not longer what I wanted to do I had to leave. I was doing the same thing everyday. I was not passionate about it and I think if you want to earn a living, you should be passionate about what you do.”

She is inspiring in so many ways.

7. Sisiyemmie

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By now, you know how much I love Sisiyemmie. I listed her in my favorite people on the web here.

In an interview with Bellanaija the beautiful blogger who wore her natural her even for her wedding said she will never go back to relaxing her hair.

When asked what she loved most about natural hair, she said: “I love how versatile natural hair can be, I can have it straight today if I want and get it kinky tomorrow. I also love how thick it has become, well, thicker than when I was relaxed. There is a certain look you have when you’re rocking well styled natural hair-you look healthy!”

If you haven’t checked her out, please check her website here. I haven’t missed an episode of her more than now 50 weekly vlogs!

8. Yagazie Emezi

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Yagazie was also among the people I listed as one of my favorite people in the web. The young Nigeria who combines photography with art has an unusually long natural hair because of her Malaysian gene which she inherited from her mother.

Speaking on natural hair, Yagazie said in this clip : “Good hair all has to do with hair care, good hair has to do with how you take care of your hair regardless of whatever hairstyle you have on or what length your hair is…It doesn’t always mean that because you have long hair that you have healthy hair.”

Given how gorgeous Yagazie’s hair is, she’s definitely one to take hair advice from.

9. Eki Ogunbor

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Eki joined BellaNaija team this year and she has become a favorite of many even landing an endorsement with a luxury homeware company.

About her natural hair journey she said, “I transitioned for 6 months but I did the big chop after. I did this because I wanted to get a feel of my hair texture before committing to the journey and I did the big chop because I really wanted to see what I’d look like with really short hair. My family was really shocked when I cut off all my hair, others were really angry because I had long relaxed hair.”

About her hair routine she wrote, “I always have one protective style or the other which I get done at O’Naturals natural hair salon and they take good care of my hair there because I don’t always have time to do it myself. They also advice on the hair care routine that’s best for the style I have on and how to prolong it’s neatness till my next visit. Between protective styles, I wash and deep condition with different products like the Carol’s Daughter Black Vanilla range, the Cantu Shea Butter range especially the co-wash shampoo and Herbal Essences Hello Hydration range. I also use a lot of Coconut Oil (hair and scalp), Castor Oil (mostly scalp) and Shea Butter (hair, to seal in moisture).”

Eki is definitely one to look out for.

10. Adanna Ohakim

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I saved the best for last. Adanna doesn’t just rock natural hair, she teaches others how to take care of it. I’m wearing a kinky twist I braided myself. Thanks to Adanna and her many tips.

Seeing these pictures may inspire you to consider transitioning. When you decide. here’s a list that contains natural hair salons and beauty shops in several cities in Nigeria.

If you are in Lagos, I think O’Naturals is a good place to go. People recommend it.

So what are your thoughts?

P.S If you are a hair dresser who works with natural hair, please write your contact in the comments section so people will find you. Black hair rocks!

When Judges Google Evidence, Do Inadmissible Evidence Remain “Unadmitted”?

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Yesterday, I was working on a jury instruction, a portion of it read:
“You must decide the facts based on the evidence admitted in this trial. Do not do any research on your own or as a group. Do not use dictionaries, the Internet, or other reference materials. Do not investigate the case or conduct any experiments. Do not contact anyone to assist you, such as a family accountant, doctor, or lawyer. Do not visit or view the scene of any event involved in this case. If you happen to pass by the scene, do not stop or investigate. All jurors must see or hear the same evidence at the same time. You must not let bias, sympathy, prejudice, or public opinion influence your decision”
–the same standard expected of Judges.

A Hard Call
But do Judges and Jurors follow this age-old tenet of the adversarial legal system in reaching decisions? What factors, besides the evidence presented at trial, influence Judges’ decisions? Their upbringing? Religious Beliefs? Political ideology? Why did the late U.S. Supreme Court Justice Antonin Scalia vote against gay marriage, predictably, and Sonia Sotomayor in its favor, naturally?

The scholarly analysis of judging has historically revolved around this central question: How much of judicial decision-making depends on legal reasoning? Do Judges, after finding the relevant facts of the case, consult legal rules and then arrive at their decision? What if instead of using legal rules to decide their cases, Judges rather use those rules to justify their decisions and not to arrive at them? What if instead of using only statutory legal rules, Judges often rely on policy principles not found in law books?

And a question peculiar to twenty-first century: What if Judges reach decisions based on evidence they found on the internet?

“Unhearing” Evidence
As instituted, the adversarial legal system expects a Judge, in ruling on a case, to ignore everything he knows and rule solely on evidence presented before it. So, for example, a Judge whose wife’s Ph.D research two years prior found with 99% certainty that talcum powder does not cause ovarian cancer, is expected to ignore his wife’s doctoral thesis (which he’d have heard tens of times over dinner) when sitting on a case between Johnson & Johnson and women alleging talcum powder caused them cancer. Except the defense does its home work, the Judge may be impelled to give judgment to Plaintiffs, contrary to his belief, and possibly, the truth.

But can a Judge, in fact, will himself to ignore the truth he knows and give evidence against it? Consider another part of the jury instructions:
“The attorneys’ questions are not evidence. Only the witnesses’ answers are evidence. You should not think that something is true just because an attorney’s question suggested that it was true.
Each side had the right to object to evidence offered by the other side. If I sustained an objection to a question, you must ignore the question. If the witness did not answer, you must not guess what he or she might have said or why I sustained the objection. If the witness already answered, you must ignore the answer.”

By the letters in bold, the Judge is in fact telling the jury to “unhear” an answer given to a question an objection to which he sustained. Can a jury really disregard such evidence if they found it compelling?

Here’s a scenario: In a trial in which a man is facing trial for murder for stabbing the deceased to death with a knife, the defense counsel has information that the Prosecution’s “eye witness” was not in fact at the scene of the incidence at the exact moment the incident allegedly occurred. During a cross-examination the Defense counsel asks the Prosection Witness:
Counsel: “So where were you at 4:40pm on Sunday, June 28, 2015?” The time the incident occurred.
Witness: “I was in my car outside the deceased’s house”
Counsel: “Where in the deceased’s house did the incident take place?”
Witness: “In his living room.”
Counsel: “At 4:40pm on Sunday, June 28, 2015, when you were in your car, could you see the victim’s living room?”
Witness: “No.”
Counsel: “You know the alleged incident took place at 4:40pm on June 28, 2015?”
Witness: “Yes.”
Counsel: “Please answer “yes” or “No” to the next question. If you were in your car at 4:40pm on June 28, 2015 and the victim’s living room was not visible to you, it is safe to say that you did not witness the incident which allegedly took place in the victim’s living room?”
Witness: “I will say I witnessed the incident because…”
Counsel: “Answer Yes or No!”
Witness: “While sitting in the car, I saw the accused run out from the victim’s house with a bloodied knife.”
Counsel: “Objection, Your Honour! Strike the answer, the answer is not responsive to the question.”
Court: “Objection sustained. Court Reporter, strike the answer. Jury disregard the last testimony from the witness.”

Meanwhile the damage had been done.

Not Every Relevant Evidence is Admissible
Before a court can admit an evidence, it must not only be relevant; it must also be admissible. So an evidence may be relevant but nonetheless inadmissible. Consider the so-called fruit of the poisonous tree in criminal cases. Fruit of the poisonous tree is a legal metaphor in the United States used to describe evidence that is obtained illegally.The logic of the terminology is that if the source (the “tree”) of the evidence or evidence itself is tainted, then anything gained (the “fruit”) from it is tainted as well. Such evidence is not generally admissible in court. So if, for example, police enters a suspect’s home without a search warrant and finds a murder weapon, except the circumstances under which the police entered the house fall under certain exceptions, as compelling an evidence as the murder weapon is, the court will not admit the evidence when the suspect stands trial.

In theory, in the adversarial legal system, however relevant an evidence a Judge found outside the judicial process is, he must ignore the evidence and make a decision based on the evidence and argument presented before him in court. A Judge should never descend into the arena. This rule is necessary to ensure the impartiality of Judges. It also helps appellate courts who must hear appeals based only on arguments made in the lower court.

Going the Extra Mile
While the law has since been laid down that Judges must rely on evidence presented in court, and not on their own investigations, the prevalence of internet makes it hard to draw the line. Can a Judge, for example, google a medical terminology to better understand a medical malpractice case? If the basis of the action is that the doctor did not promptly respond to a “Code Blue” call, can a Judge sitting on the case research on the meaning of the term and the average respond time to determine if the particular doctor is liable?

Without doubt, evidence got off google can sometimes give Judges a better picture than the evidence presented at trial. Here’s an example from a case I came across sometime ago. A man was sued by his Homeowners Association for dues. The man thought his house didn’t have a lot in common with the other homeowners to warrant their insistence that he paid dues for the maintenance of the neighborhood. A Declarations of Covenants, Conditions and Restrictions (CC&R). CC&R’s usually provide for how much dues the homeowners in the association will pay, what they can or cannot keep on their front lawns, etc. The goal of the CC&R in the case, which the homeowner argued he wasn’t bound to comply with, was to maintain the general aesthetics of the neighborhood which translates into good value for the homes.

For that case, after I’d heard the facts, I used Google earth to look at the neighborhood virtually. Viewing the neighborhood, I could see how a Judge’s opinion, if he viewed the neighborhood virtually like I did, could depend on the images captured by Google: If the neighborhood looked well maintained and had common walls, a Judge would be more inclined to rule that the homeowner pays his dues so that others don’t get discouraged and leave the neighborhood to go to ruins. If on the other hand Google Earth shows the neighborhood to be a slum in an inner city, a Judge could care less about the residential subdivision seeing there is nothing left to preserve.

The possibility that an extraneous evidence may sway a Judge is the reason judges are discouraged from investigating cases on their own. That is, a Judge t check the Facebook page of a Plaintiff in a sexual harassment case to see if she partied a lot and had it coming.

However, some Judges give in to the temptation. While researching for this post, I saw this comment left by someone who had read on a post on the subject: “There’s an Administrative Law Judge in my area who does driver license appeals. i.e., people are attempting to get their driver licenses back after a drunk driving conviction. Anyway, at the hearing on the record this Judge looks up the appellant’s Facebook and MySpace accounts. He’ll find pictures of them drinking, hanging out with people drinking, and make comments about how they were so shit faced drunk last Saturday.”

A Lawyer’s Duty
A lawyer has a duty to represent his client competently. Social media has become a way of life. So a lawyer has an obligation to research and make online investigations, both of his client and opposing party. Just as a lawyer advises his client to cover up tattoos, wear shirt and tie and maintain a decent appearance in court, he should also advise his client to not leave incriminating evidence on Facebook and have a ready explanation for ones not within his power to control. If a Judge gives a decision based on what the Judge found on Google, this may also be a ground for a lawyer to appeal a decision that is adverse to his client’s interest.

Not only do lawyers have to worry about an opposing counsel stumbling upon adverse evidence on social media, lawyers should consider that the ultimate arbiter may well believe that Judges do make laws– even if with the help of Google.

P.S: So what’s your opinion? Should Judges be allowed to google evidence?

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Twenty of My Favorite People/Sites on the Web

In other words, people and sites that distract me from blogging when I pick up the laptop to write. In no particular order, I present:

1. BellaNaija.com
uche pedro
Except I make a mental note to discipline myself, I refresh Bellanaija.com several times a day to see what new entry they have posted. The site is Nigeria’s leading blog on entertainment, weddings, career, politics, entrepreneurship etc. Because the site is run by the very decent Uche Perdo, it doesn’t malign celebrities. The comments on the site are always well-thought out. The site won an award in Los Angeles this year as Africa’s best blog. Uche has been featured in both CNN and Oprah Winfrey show because of the blog. Here’s an inspirational post Uche Pedro posted on the blog at the beginning of the year. It will give you an insight into the brain behind the site.

2.Goodreads.com
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Goodreads.com is the world’s largest community of book lovers. With so many books around, I visit the site often for recommendations, and ratings for books I am interested in reading.

3. Sisiyemmie.com
Sisiyemie
I have watched all of Sisiyemmie’s more than fifty weekly vlogs. Last month, Sisiyemmie joined Tiwa Savage, AY, Juliet Ibrahim etc., for a sponsored trip to South Africa, and boy did she document the experience for her fans. Vintage Sisiyemmie! Her vlogs and blogs which document her life primarily in Lagos reminds me of why there is just no place like home. By watching her blogs, I know we now have Uber and GPS in Nigeria. She keeps me posted!

4. AbAjournal.com
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ABA stands for the American Bar Association. The magazine keeps me up to date on what’s going on in the legal field. From it, I also get tips for law practice. I recommend it to all lawyers , practicing in the U.S. or elsewhere.

5.Smallstarter.com
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Smallstarter.com is a website dedicated to small entrepreneurs in Africa. If you consider that the founder is an African entrepreneur himself, you will see why he is in a position to give valuable insight and advice on starting a business in Nigeria. I also follow the site on Facebook. You will be amazed at how many business opportunities await entrepreneurs who are interested in investing in Africa.

6. Writersincharge.com
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Writersincharge is run by a young Nigeria who has made millions from freelance writing. I get valuable insight from Bamidele’s tips and nuggets of information.

7. Yagazie Emezi
Yagazie
I am not on Instagram but a day hardly passes that I don’t join Yagazie’s over 86,000 Instagram followers to see what she captured on the street for the day. While others put up beauty and luxury on Insatgram, Yagazie captures every day people through her lenses transforming the mundane into an amazing work of art. You can see this photo of her father’s old kitchen in Aba which she captioned “Stove on stove on stove – Remnants of Home, Aba 2016.”

8. https://en.wikipedia.org/wiki/Nigeria
The most prominent online encyclopedia, I use Wikipedia to find reliable information on subjects I’m researching. Anything not on Wikipedia is not notbale. On Wikipedia, you can learn about the 1917 apparition of the Virgin Mary in Fatima, or pokemon go. You choose.

9. AdannaDavid
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Adanna Ohakim is a medical doctor, has an identical twin, is married to a German, is a naturalista, lives in Ireland, is daughter of a former Imo State governor, and her mum and all her sisters are lawyers. I can’t help but be enthralled when I’m watching a life as interesting as hers through her weekly vlogs, with her more than 150,000 Youtube subscribers. Click the link above to watch her and her twin, Adanma.

10. Bryan Garner
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Bryan Garner is the editor of Black’s Law Dictionary. If you want to know the difference between every day and everyday, tweet him and he will tell you. Seriously, he answers questions on twitter and also gives writing tips on his handle. It was from him I took note of the difference between every day and every day, the former being each day and the later, common or normal.

11. AllNigerianrecipes.
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The site has both video and written how-tos on most Nigerian recipes. It has been very useful for me.

12. wau.org.
The Word Among Us is a Catholic magazine. It features daily mass readings and contemporary stories for spiritual growth. I will love to visit it more than I do.

13. The Due Process Advocates.
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DPA is a Nigerian Facebook group with over 100,000 members. Although one may question some of the founder’s choices, I’m happy the group is helping secure justice for people who otherwise would have no one to speak for them.

Although I’m not on Instagram, I often visit the following Actors to see what they are up to

14. Genevieve Nnaji
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15. Eva Longoria
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16. Kate Henshaw
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I follow Authors 17. Chimamanda Adichie, 18. Chika Unaigwe, 19. Obioma Chigozie, and 20. Akaweke Emezie, on Facebook.

A post like this, written in less than two hours, may not have accurately captured all my interests. I do hope, however, that a site or person listed may become helpful to you in some of your pursuits.

Interests change over time and I imagine that if I do this list in next six months, some people/sites on the list would have been replaced by another. So tell me, what are your favorite people/things on the web?

WANT TO GIVE SPEECHES AS POWERFUL AS MICHELLE OBAMA’S? HERE ARE FIVE TIPS TO GET YOU STARTED

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On Monday night, First Lady Michelle Obama gave a rousing speech that is still making headlines today. Compare this with the reaction last week when Melania Trump gave hers. Even before the crowd at the convention center learned that Melania plagiarized Ms. Obama’s speech, half of them were so uninspired by her speech that they left the arena shortly after her speech, midway into the Republican National Convention.

I too was uninspired. I thought that Melania’s speech was not as captivating as Michelle Obama’s was in 2012. So minutes after listening to her speech, I went on social media to see who else shared my sentiments. It didn’t take long to find one. A Facebook friend, a colleague, pointed out how Melania’s speech paled in comparison to Michelle’s. I argued that Bill and Hillary Clinton, and Barack and Michelle Obama make eloquent speakers probably because of their profession as lawyers. My friend responded that lawyers are only trained in the act of advocacy, not oratory. Later, in a private moment, I googled Websters–To advocate:to speak or write in favor of; support or urge by argument; recommend publicly. My friend and I had this discussion last week. Since then, Bill Clinton, and Barack and Michelle Obama have given speeches this week that finished to resounding applause.

What makes a good speech? Instead of using her Monday or even 2012 convention speech, I looked online for Michelle’s 2008 Convention speech, her first as an aspiring first lady, just like Melania. I compared the first nine paragraph of Ms. Obama’s 2008 speech with Melania’s. What I found confirmed what I’ve always known: that techniques for effective advocacy can be learned. Here are five tips to help you in making your case–tips that have helped me in my job as an advocate.

1. Start with a story, a quote or a proposition
Your audience decides if you are worth listening to within few minutes of your speech. Captivate them with a story, a quote, a question or a proposition before you lose them. If you look back to memorable sermons from your childhood, you will find that you remember the sermon because of a story, a quote or something new you learned. Each of these makes a promise of something more to come thus making an audience eager to hear more.

Quotes are memorable because they capture in few words an idea that can take pages to convey. For example, a cousin lost her husband recently. I have been struggling with that loss for weeks. Last week, someone posted a picture of the widow and her children in mourning clothes and captioned it: “What cannot be avoided has to be endured.” That quote is one I’m not likely to forget.

A proposition states a theory to be analyzed. So if you start a speech by saying, for instance, “Diabetes is now an epidemic.” You are likely to engage an audience eager to find out what statistics, studies, etc. you are relying on to make that assertion.

When you start a speech by asking a question calling for your audience’s responses, you get the audience involved right away as they will naturally get busy figuring the answer to the question. Once you get them in, it will be harder to lose them.

Stories are my favorite for starting a speech. Here are the first three paragraphs from Michelle’s 2008 and Melania’s 2016 speech.

Michelle’s:
“As you might imagine, for Barack, running for president is nothing compared to that first game of basketball with my brother, Craig.

I can’t tell you how much it means to have Craig and my mom here tonight. Like Craig, I can feel my dad looking down on us, just as I’ve felt his presence in every grace-filled moment of my life.

At 6-foot-6, I’ve often felt like Craig was looking down on me too … literally. But the truth is, both when we were kids and today, he wasn’t looking down on me. He was watching over me.”

Melania’s:
“It’s a very nice welcome and we’re excited to be with you at this historic convention.

I am so proud of your choice for President of the United States, my husband, Donald J. Trump.

And I can assure you, he is moved by this great honor.”

You can tell which of the two is more compelling. With Michelle’s, you are eager to hear more, wondering what Craig has to got to do with Obama winning the presidency. With Melanie’s, you will readily notice that she is stating the obvious, nothing exciting to make you eager to hear more.

2. Show Don’t Tell
Creative writers know that showing and telling is the difference between a good read and an uninteresting one. If you are writing a tribute for a parent for example, telling us that he was the best father and husband anybody could have prayed for is telling us nothing. Every grieving child says that. How about if you tell us that when you were a child, the day your mother went into labor to give birth to your (now) youngest sibling, your father took your mum to the hospital, came home, fed and tucked you and your younger sibling in bed all the while fingering his rosary, praying for your mother whom he couldn’t be with because your parents couldn’t afford a babysitter at the time.

While Melania generally talked about Trump’s love for America without telling us why she came to that conclusion, Michelle, in her 2008 speech, gave concrete examples of Obama’s love for America thus:

“It’s what he did all those years ago, on the streets of Chicago, setting up job training to get people back to work and after-school programs to keep kids safe — working block by block to help people lift up their families.

It’s what he did in the Illinois Senate, moving people from welfare to jobs, passing tax cuts for hard-working families, and making sure women get equal pay for equal work.

It’s what he’s done in the United States Senate, fighting to ensure the men and women who serve this country are welcomed home not just with medals and parades but with good jobs and benefits and health care — including mental health care.”

3. Concede Points to Your Opponent
An audience can tell when one is making an objective argument and when arguments are based on sentiments. When you want to make a case, being objective and presenting arguments in favor of the other side shows you have done your research. It shows yes, you get the other position, but having considered it, you feel your position is a better one.

Once, in a case we tried, an opposing counsel filed a motion with the court requesting attorney fees for over$80,000. This, when the case hadn’t ended as to all parties. Among other arguments we made opposing the motion, we admitted that the dismissed party was in fact entitled to attorney fees, but for less than $3,000. We however requested the court to deny the attorney fees entirely on account of the attorney’s greed in requesting so much when he was entitled to so little. The court ruled the motion in our favor based on this argument. Our conceding that the attorney is entitled to something made us sound fair and it was easy for the judge to agree with us.

Let’s also take Nigerian elections, for example. During the campaigns, Buhari’s supporters that argued that Jonathan may be a decent man but that he was too gentle for Nigeria etc. scored more points in my book than people who simply dismissed Jonathan as corrupt. With his personality, anybody can buy the first argument about the former president but not necessarily the latter argument.

4. Don’t Call Names
Similar to the previous argument, making condescending arguments against your opponent reflects poorly on you than it does on them. In Michelle’s Monday speech, he subtly discredited Trump without once mentioning his name. She merely argued the issues. Her proposition that America needs “someone who understands that the issues a president faces are not black and white and cannot be boiled down to 140 characters” was a subtle reference to Trump’s penchant for tweeting. Also her saying “So don’t let anyone ever tell you that this country isn’t great, that somehow we need to make it great again” was in obvious reference to Trump whose campaign slogan is “Make America great again.” Yet when Trump was asked about Michelle’s speech, he said that Ms. Obama did an excellent job. Yes, Trump said so. So argue the issues. Don’t attack people.

I learned how important it is to avoid name-calling in law school when we were thought never to commit Fallacy Ad Hominem, i.e, attacking your opponent’s character or personal traits in an attempt to undermine their argument. Yet, in my practice as a lawyer, I made that mistake once and I lost a motion. In other two cases where opposing counsels said not so nice things about me or my firm, they lost the motions too.

When one takes such cheap shot, the arbiter may conclude that the maker have no better argument to make or punish them for being so contemptuous. Anybody can call names; people are convinced more when you back up your arguments with facts. So instead of, for example, calling Buhari a dictator, go straight to the argument and give an example of how he made an executive order without consulting the National Assembly. That will make you sound intelligent and informed, giving you credibility.

5. Get a Law Degree
To advocate means to speak, plead, or argue in favor of. That is what you do each time you try to sell an idea. Lawyers are trained to be advocates. 25 of the 44 U.S. presidents have been attorneys. Need I say more?

Anne Mmeje is a lawyer licensed in Nigeria and California. She is also a freelance writer. To contact her email annemmeje@yahoo.com

A Natural Way to Reverse Diabetes

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Pricking fingers to check blood glucose, downing pills every morning and evening, and injecting insulin–these are daily routines for over 350 million people who suffer from diabetes worldwide. Many more are prediabetic.

Before now, it was generally believed that diabetes cannot be cured; that once diagnosed with diabetes, one can only manage it to prevent the complications that arise from poorly managed diabetes including blindness, kidney failure, leg ulcer leading to amputation and increased risk for stroke, etc. I too subscribed to the belief that diabetes could not be cured until a few months ago when my sister, A, added me to a closed Facebook group that promotes a diet high in fat and low in carb as, among other things, a remedy for diabetes.

At first, I was skeptical of the group which markets itself primarily as a weight loss group. For months, I watched from the sidelines, questioning, analyzing, and trying to poke hole in their theory that consumption of food low in carbohydrate and high in fat (hence LCHF) will help one lose weight. At the same time I was a skeptic, I watched the testimonies pour in: people losing 10kg in the first month, infertile women conceiving, and even better, people with diabetes reporting that LCHF lifestyle was helping them control their blood sugar. One testimony stood out: an Igbo man whose blood sugar reading was in the 400s and who was taking three different diabetic medications reported that his blood sugar had normalized since he resisted the temptation to eat rice, pasta and beans, essentially, all food high in carbohydrate. Of all the good news reported as LCHF successes, the part about LCHF reversing diabetes got me interested the most because of my family’s medical history.

So I started digging and researching on other websites and forums. I read countless testimonies from people in U.S., U.K., Sweden, etc testifying that they got off their diabetic medications simply by eating a diet rich in fat and low in carbohydrates. Did I mention that my sister lost weight on the lifestyle that even my rather reticent father commented on her weight loss and how well she looked? I also listened to and read testimonies from at least five doctors who testified to how LCHF had either helped them stabilize their blood sugar or helped their patients stabilize theirs. I became a believer. After some research, I realized that it makes sense that LCHF helps normalize blood sugar.

The Science Behind It
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A blog entry cannot do justice to this topic. This is just an attempt to get everybody who might benefit from it to pick interest and read up further to see how it works. But here is a simple explanation for it as written in Dietdoctor.com the leading online resource for those who want to reverse diabetes naturally without relying on medications to manage it. The website is founded by a Swedish medical doctor, Andreas Enfeldt who is an LCHF advocate.


“The problem for diabetics is that the body has difficulty keeping blood sugar levels down. The blood turns too sweet. So where does sugar in the blood come from?

Sugar in the blood comes from the food that we eat. The foods that turn into different types of sugar as soon as they reach the stomach are called carbohydrates. This means sugar (as in soda, fruit juice, candy) and starch (as in bread, pasta, rice and potatoes).The starch, in for example bread, is broken down to glucose in the stomach. When glucose enters the blood stream it’s called blood sugar.

The more carbohydrates we eat in a meal, the more sugar is absorbed into the blood stream. The more sugar that’s absorbed into the blood stream, the higher the blood sugar will be.”

The explanation makes common sense; if you don’t take sugar or food that gets converted to sugar in the body, you won’t have too much sugar in your blood.

But if one dispenses with carbohydrate which we learned from primary school is the class of food responsible for giving energy, how can the body function without fuel? That is where high fat comes in. The body can use fat as a source of energy in the absence of carbohydrate, a state I understand is called ketosis. So when we eat a lot of fat to compensate for the absence of carbohydrate, the body adjusts by using up fat to produce energy. Just as a car can function using petrol or electricity as a source of energy, so can the body function using either carbohydrate or fat as a source of energy.

What to Avoid Under an LCHF Diet

This website and other resources sum it up as follows:

Sugar including those in soda, ice cream, etc.
Sugar substitutes including those in diet and zero soda
Flour, pasta, rice, juice, crisp bread, cereals, beans, potato, spaghetti, macroni, wheat, oatmeal,popcorn, noodles or grain foods
Fruits
Cookies, cakes or crackers
Carrots
and other veggies that grow beneath the ground
As a rule of the thumb, always read the contents of ingredients on all products. If the carbs are more than 5g then don’t eat them!

What to Eat Under an LCHF Diet
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Eat eggs. (Eggs are great in all ways! It fills you up and you can vary how you eat your eggs in many ways. You can always have a boiled egg with you in you bag if a feeling of hunger should come about.)
Water
Vegetables including Cabbage, eggplant, cucumber, asparagus, broccoli, cauliflower, etc
Fish and other sea foods
Remember to eat fat!!! This is very important. Add at least 30-50g fat to each meal!
It’s all about natural fats. Organic Coconut oil is the absolute best
Cream, butter, fish, meat, avocado, nuts.
Vegetables that grow above the ground.

This website has the most detailed list I have seen on what to eat. You may want to check it out.

A Word on Fat
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Choose your fats and oils carefully. One of my initial concerns about LCHF was the effect over-consumption of fats may have on one’s cholesterol levels. However, from the testimonies I have read, people who have been on LCHF diet say that it doesn’t affect cholesterol negatively, if anything, it improves it. But this may be because they choose their fats carefully. When embarking on this journey, follow these guidelines as written in this website

Good Fat
Fish (preferrably wild-caught)
Coconut oil (unrefined, extra-virgin)
Olive oil (unrefined, extra-virgin)
Butter
Ghee
Beef tallow
Duck fat
Lard
Animal fats (preferrably from pasture-raised/grass-fed animals)
Avocado oil
Macadamia nut oil

Bad Fat
Canola oil
Soybean oil
Corn oil
Sesame oil
Grapeseed oil
Peanut oil
Cottonseed oil
Sunflower oils
Hydrogenated oils
Trans-fats (not naturally occuring)

Caveat
If you choose to start an LCHF diet, please consult your doctor first if you are already taking diabetes medication because starting the diet while taking the same dose of medication may lead to your blood sugar taking an unsafe dip.

Don’t take excess protein as this, I understand, may lead to a rise in blood sugar anyway because excess protein converts to glucose. Over consumption of protein may also lead to kidney damage. Compensate for the absence of carbohydrate with more fat, not protein. Dr. Sarah’s talk in the link below has a visual graph that drives home this point more than a thousand words can.

Once your blood sugar normalizes by following this lifestyle, you may need to continue with it as going back to the old ways may lead to a relapse and an onset of diabetes. And that is why I’ve used reverse, not cure, in this post.

You may be diabetic without knowing. If you have a family history of diabetes, are overweight, or notice symptoms of diabetes including frequent thirst or urination, please visit a doctor to check your blood sugar levels; a stitch in time saves nine.

My Take
I am not a physician and this post is based on my research from reading countless articles and watching videos on the subject. Why isn’t the scientific community adopting LCHF as a panacea for diabetes if it is truly effective, you may wonder? The answer is that researches are still ongoing on the subject and some countries have given LCHF a nod as a viable tool for fighting diabetes. Swedish government has certified that LCHF is indeed an effective way of losing weight, and weight loss is a universally accepted strategy for managing diabetes. American Diabetes Association allows this thread that discusses LCHF on its website. Indeed ADA itself recommends to do away with refined sugar and certain carbohydrates, and advises that only 1/4 of the food of one’s plate should come from the types of carbohydrate it approves.

In a way, LCHF merely reinforces what we have always known about eating healthy– vegetables are good, sugar is bad. The only concern will be LCHF recommending high fat when we have always been advised to avoid fat to reduce risk of heart disease. However, if one chooses good fat, which the body will readily use up as fuel anyway, the likelihood of suffering from the effects of over-consumption of fats become minimal.

Here’s another way I see it, even if the fat consumed in a LCHF eventually proves to be bad, should one ignore a proven remedy for what ails them over fear of what isn’t ailing them yet? In other words, if you are driving on the highway and you have a flat tire, do you continue to manage it and not use your spare tire over fear of the spare tire getting bad too. In my opinion, if the body is unable to process carbohydrates leading to high blood sugar, then it seems wise to tap into another source of energy. So while the scientific community continues to conduct a long-term research on the subject, you may want to consider LCHF to treat your diabetes. I read of a man whose leg was going to be amputated because of astronomical blood sugar level but who within months of adopting LCHF normalized his blood sugar levels and got off medications entirely. LCHF doesn’t get any better than that.

For further resources including those from doctors who have testified to the effectiveness of using LCHF to fight diabetes, please see

Dietdoctor.com which in my opinion is the most useful resource online
https://www.youtube.com/watch?v=da1vvigy5tQ a Tedtalk by Dr. Sarah Halberg who has incredible results using LCHF on her diabetic patients
Tedtalk by Peter Attia, a medical doctor who successfully used LCHF to normalize his own blood sugar and is now an advocate and one of the leading researchers on the subject
Ditchthecarb a website which has testimonials and recipes.
LCHF Nigeria a Nigerian resource which offers guidance and recipes

Obviously, this blog entry is only a summary on the subject. I encourage you to read the above resources yourself and read the comments made on them and you will be encouraged when you see how thousands of people have taken simple steps towards combating a deadly disease.

Disclaimer: The above blog post is not written by a healthcare professional and is written for information purposes only. Please consult a doctor and do your own research before deciding to embark on an LCHF diet or any diet for that matter.

Update: 11/20/2016

Since writing this post four months ago, I noticed several of the people who read it got here by googling “LCHF Nigeria recipe” or something similar. So I though to give readers the contacts of a Nigerian who is an expert in LCHF; She is a living proof of the benefits of LCHF (both for weight loss and health). Here’s her message:

“CUSTOMIZED/SPECIALIZED MEAL PLAN AVAILABLE.

Are you too busy to plan your meals and be faithful to it?
Are you new to keto lifestyle?
Do you want to begin but clueless on how to begin?
Are you tired of being called fat and ready for a lifestyle change?
Are you over weight or obese ?
Do you have high cholesterol, high BP ,diabetes or high blood sugar and need special attention to succeed on keto?
Do you want to a sexier you come this Christmas?
Do you think you have stubborn fats and wish to get to your promised land soon ?

We have got your back and can help you achieve your set target soonest. Get our customized/specialized meal plan and coaching for a token.

We also sell LCHF complaint food stuffs.

Contact us on :
Whatsapp only: 08034714137
Email:ketolchfnigeria@gmail.com
or chat us up on Facebook.

Eat healthy….live that dream.

You can also join the facebook group https://www.facebook.com/groups/1619732974992907/”

 

Meet Chika Ugonwa, Lagos Immigration Lawyer and Entrepreneur

Chiks pic
Chika

Editor’s Note:In Nigeria, it is not often that you hear of a young lawyer whose clients don’t mind having her flight tickets included in their bills. Such privileges are accorded only Senior Advocates and highly experienced attorneys. But because of her specialized area of practice and her dedication to her clients, Chika Ugonwa, a young lawyer in her early thirties, is so sought-after that her practice takes her around the country. Chika (whose vision includes to establish a firm that will serve as a one stop shop for everything Travelling/Immigration inquiry and assistance in Nigeria; to establish bilateral relation with immigration firms all over the world, Embassies and High Commissions; and to build a strong brand on the foundation of Trust and Integrity) granted us this interview discussing her work as an Immigration Lawyer, the epidemic of human trafficking in Nigeria, and why she think laws protecting only women are unnecessary. She also expressed her desire to help women who are marginalized, pro bono. In her down time, Chika writes poems with such great rhymes you will want to give her some dimes. I hope Chika’s extraordinary courage and hard work inspires you, like it inspired me.

We are excited to do this interview with you. Please tell our readers a little bit about yourself.
Thanks for having me. My name is Chika Ugonwa. I am a Lawyer, a Graduate Manager, an Immigration Consultant and an Entrepreneur. In the past I worked with Abubakar Mustapha & Co. (Kaduna) and Threshold Barrister & Solicitors (Lagos). Presently, I am running my own firm Tnencucc Consulting in partnership with Reality Education Ltd (Port Harcourt), Rexcue Barrister and Solicitors (Lagos), and New Dimension Konsult (Kaduna).

Okay, now that sounds interesting. You are affiliated with three firms. What’s the arrangement like?
I started my Immigration Law practice in Lagos with Threshold Immigration Consult which is a subsidiary of Threshold Barristers & Solicitors. As you know, Legal practice is built on trust and in the course of the attorney-client relationship, one has access to client’s sensitive private and financial information. So when I moved to Abuja, a lot of my Lagos clients still sought me. My efforts to get them to work with other lawyers failed. That was where the partnership idea came from. After some attempts at trying to work with my clients in Lagos from Abuja, I realized that I could successfully serve clients anywhere.

For my clients who are based in Lagos for instance, they consult me through the phone or email. Then I do their work and send the finished work to my colleague (Rexcue Barrister and Solicitors Lagos), who ensures my clients properly endorse their documents. For some VIP clients who can afford to fly me to their location, I also go to them to finalize and prep them for Interview.

Overtime, through referrals, my clientèle grew; some clients trust whoever referred them enough to release personal information and pay professional fees without seeing me. Others don’t mind the cost to get a one-on-one meeting with me. When they can afford it, they come to me or if the fee is right I go to them using any of my partners’ office as a meeting point.

Congratulations on your achievements so far. Has law practice been what you expected? Many people go into law school with great ideas. Did the reality of law practice match your earlier expectations of what to expect from the practice of Law?
I don’t know about ‘many people.’ For me, I did not really go into the law program with great expectations or any expectations. The decision to study law was suggested by someone I could never say No to. In secondary school I was good in social sciences and art, my parents wanted me to be an accountant; my grandfather wanted Law. I chose Law. In University my goal was not to fail my grandfather, my parents who were paying for my education and myself. (In my family, my siblings and I are a bit competitive). Long story short: I did not have ‘earlier expectations.’ But having practiced for a while I expect so much more from colleagues, the Bar, the bench, and our legislators (our legislators are surrounded by lawyers, bills are drafted by lawyers so lawyers should be blamed for ALL the faults in our laws). The socio-economic fate of this country to a large extent lies with the legal profession and so it suffices to say we are to a large extent part of the problem of the country. We need strict ethics and conduct regulations.

What has been your greatest challenge practicing law in Nigeria?
Law practice is a very broad concept. The challenges a lawyer encounters are unique to his/her area of practice. My areas are Maritime, Civil, Family, Company and Immigration law practice. I can write a book on the challenges for each but for this interview I will only mention one challenge in Maritime practice which is ‘stagnancy’.

My former firm (Threshold barristers & Solicitors) had over 30 cases on different maritime matters. Apart from one of the matters that I got a default Judgement on, others ended up in settlement before I got the chance to taste my skills in trial. In court one day while I was moving yet another motion for discontinuance and adoption of parties’ terms of settlement, the Judge said (jokingly) that in his 20 years in the bench he was yet to deliver a final Judgement on a Maritime case.

In Maritime, litigation is instituted just to get the shippers/and or the insurance company to settle. Hence in rare cases where the matter goes all the way to trial, there are hardly sufficient judicial precedents to rely on.

But one may consider the cases settling a good thing, seeing how we are now advocating for alternative means of resolving disputes which reduces the stress and hostility associated with litigation. However, I can see how lack of precedence in case law is a disadvantage for the Maritime cases that do make it to trial. Of all the areas of law you mentioned you practice, which do you practice more?
I practice Immigration Law more. Thanks to Nigeria legal system, a lawyer in Nigeria can practice in any part of Nigeria. My Job takes me around the Country (and I hope someday beyond) and we attend to clients at any location within Nigeria.

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Are you surprised at how little or much your clients know about Immigration law?

Not at all; Immigration law practice is still a grey area of practice. I was fortunate to stumble into it myself. Its sounds alien when I discuss it with my colleagues. Apart from a few firms in Lagos I am not sure there are firms in other jurisdictions who engage in it. Imagine how many countries there are and the entry demands for those countries. Through this job, I have learned a lot and I am still learning.

Most people are not even aware of the need to consult a lawyer until it’s a bit late. Some clients come to us with terrible immigration record. There are cases of applicants with over ten refusal stamps in their passports. These are eligible applicants seeking entry for genuine purposes (e.g business, study, medical etc). Their applications are refused repeatedly because of poor or improper documentation. It’s sad considering that application fees are non refundable. A particular client who came to us after he had been refused over and over again only found out after he consulted us that he was serving a ten-year ban as a result of some forged documents an ‘agent’ used in his first application. His refusal letter always stated “refused under para.360H.” I had to explain to him that any refusal under S.360 attracts a ten-year ban. While we do our best to fix some, there are some cases, like the applicant serving a ten-year ban, we can’t fix.

Years ago, anyone in Nigeria could have multiple passports with different identities on each although it is illegal. However, that is no longer practicable in this era of E-passport and bio-metrics. It has now become imperative for people to consult an immigration lawyer first before applying for any visa.

Many Nigerians do not know that some lawyers specialize in Immigration Law practice. For their benefit, please what does a Nigerian Immigration Lawyer do?
You are right. And not a lot of people know that traveling across border is actually a right not a privilege. Let me not bore your readers with sections of UN Treaties and African Charters on Human right and other citations that uphold these rights.

In summary; A country cannot close its borders from entry to members of other territories. There are exceptions though.

We attend to Immigration issues bothering on;
Permanent migrants i.e spouses, children, parents etc. who seeks to join families overseas across border or regularize foreigners already in the country. Temporary Migrants which includes International Students, Work permits (eg. Canada Federal Skill migrant scheme, for professional migrants) etc. My firm is also an International Education facilitator. We work with schools in Europe, United States, Canada, Australia, Malaysia etc. Then we have our cluster clientele: the short time Visitors. Tourist, family visitors, Medicals Visitors etc.

It is quite an interesting job. You will be amazed at the volume of immigration cases there are out there.

In addition to the above, we also organize trainings and seminars. News are often reported about mangled dead bodies found in international flights tyre compartments, like the stories here: http://www.nairaland.com/432392/desperate-man-sneaks-into-delta, http://old.nationaldailyng.com/news/crime/5988-arik-dead-body-uk-authorities-may-join-investigation. Some lose their lives at Sahara Desert or at sea, in desperate attempt to illegally migrate in quest for greener pastures. In the later instance, loved ones are saddled with the agony of not knowing for sure what happened to their wards–pain they will be forced to endure to their graves. Those who promote these inhuman practices for profit will never inform their clients of the risks involved. Through these seminars we educate the youths on the dangers of illegal migration, we warn them against patronising fraudsters who will promise them 1st world countries Visas just to reap them and they families off huge sums of money. We also create awareness on human trafficking.

I am truly amazed at your accomplishments. Chika Unaigwe’s novel On Black Sisters’ Street is an eye-opener on human trafficking in Nigeria and prostitution by Nigerians abroad. I am happy you are part of the group making efforts to stop this inhuman act. So in concrete terms, what type of services do you render to your clients?

1. We offer professional advisory services. Information is very important, especially since countries keep reviewing their immigration rules and regulations to protect their borders against economic migrants and terrorists. It is our duty to advise based on the prevailing rules and regulations. We also advise clients on their eligibility status.
2. We give packaging assistance; a lot of immigration process / application is done online and not many people know their way around the internet nor have the patience to be bothered with it, and the question may be a bit technical, so we do the actual application for clients who retain us to do so.
3. We also represent clients on appeals (via paper litigation) for clients who have been wrongfully refused. We prepare ground of appeal, witness statement(s) etc.
4. Further, we offer International Investors legal assistance through our partnership with other law firms abroad. We can help a client secure an investment abroad, or a foreigner secure investments here (Nigeria).

What is the most fulfilling case you have ever handled?
As a rule, I do not take on any case I am not passionate about. It is my passion that propels me to give my best. In my immigration practice however, one particular case comes to mind though. Client was a 17-year old boy at that time. He lost his mother at a young age. His mother was never married to his father. He was raised by his maternal grandmother who also later became deceased. His father was a Nigerian / Belgian permanently resident in Belgium. He wanted the client to join him. There were a lot of documentary challenges. Initially it looked like a hopeless case. The client, young and without assistance (other than professional fee his father paid to the firm), did all his best to assemble necessary documentation. He made several trips from Edo (where he was living at the time) to our firm in Lagos. The package took about 6 months to tidy up and another 6 months in the embassy. I was gearing up for appeals when the documents came out and his application was granted. This case was fulfilling for me because in the course of packaging the client’s application, I got to learn of his life story. He’d had a difficult life and I felt that he deserved a break. I was very happy he got his visa. He is doing very well in Belgium now.

I share your joy. I do find too that the cases we tend to love the most are not the ones we made most money from but the ones we helped our clients get life-changing results. Given your diverse practice, have you noticed any dissimilarity between Immigration Law and other areas of law practice?
Yes there are, for instance, one of the popular principles in law is that a person is ‘innocent until proven guilty’. In Immigration law the reverse is the case. In Immigration Law, it is an applicant’s duty to prove that his/her purpose is genuine before his/her request is granted. In other words, you are considered an Economic Migrant (especially if you are applying from an undeveloped country to a developed country) until evidence proves otherwise.

Another difference is that Immigration law is not guided by Precedence. Even where two clients have the same immigration challenges, solutions are rarely the same. Every application is unique to the applicant’s personal and economic circumstances.

Lagos State government recently uploaded the State Laws on the internet but requires people to make a certain payment before accessing them. What is your take on this? Shouldn’t people know, say the Criminal Code, without having to buy them, in order not to break the law.
I have always been of the opinion that basic laws (criminal law and fundamental human rights) should be introduced as subjects is senior secondary schools and that such laws be also made available to the masses especially since ignorance of the law is not a defence in law. Take this yahoo yahoo thing for example, a lot of youths who engage in it do it for the fun of it as much as for the money. They are ignorant of the fact that they are committing a felony nor the penalty it attracts. But the Government as usual is focused on generating revenue at the expense of the masses’ welfare.

The National Assembly did not pass the gender equality bill that was presented before it earlier this year. What effect do you think passing this law would have had on women’s right?
I have not read the bill though but I do not think it will have any substantive effect on women’s right. I am not aware of any law(in my jurisdiction) that is specifically discriminatory against women. The constitution provided for Fundamental HUMAN rights. The Criminal Code did not segregate crimes or penalties on gender. I am indifferent to the bill just like I am indifferent to the bill on domestic violence (when the criminal code has amply provided laws against physical and non-physical violence). I am indifferent to these laws and bills focusing on women simply because I think they amount to proliferation of laws. If we women are serious about our rights, we should stop expecting special treatment. It is our constitutionally giving right to challenge any law or practice that we feel is discriminatory towards us on basis of gender. Any woman who seeks to challenge such laws or practice will have my support pro bono.

So if someone wants to apply for visitors’ visa to U.S. are you able to do that?
Yes. Like I said the bulk of our clients falls in the Visitors (short term travellers) category. We also serve clients who wish to travel to Canada, Australia, Europe etc .

Where can people get information and resources about Maritime Laws and Immigration Laws in Nigeria?
There are plethora of books and legislations on Maritime: NIMASA ACT 2007, Sabotage Act etc. For Immigration law, there is the Immigration Act but general rule , it is the Immigration rules and regulation of the country a client is seeking entry to that is relied on.

You practice Maritime law. What is the relationship between depreciation of the Naira and Importation?
The Naira depreciation is as a result of Nigeria’s heavy reliance on importation. Nigeria imports almost everything. If importation reduces, the Naira will appreciate.

Thank you, Chika. I enjoyed this interview and I learned quite a lot, and I’m sure our readers will too.
You are most welcome, Anne, and thanks again for having me. It is an Amazing job you are doing with the blog.

P.S: If you enjoyed reading this post and will love others to learn from it, please share on Facebook. Want to be notified any time I post a new blog? Click the follow button on this blog or follow me on twitter @annemmeje. Thank you, as always, for your support.

MEET ADA OPUROZOR: A PIONEER OF E-COMMERCE IN NIGERIA AND CEO OF TWO MAJOR ONLINE STORES

Ada 1
Ada Opurozor

Editor’s Note:
When I learned I would be interviewing Ada, I was pleasantly surprised because I had thought that with the level of success she has attained, she should be interviewed by Forbes, not me. CEO of Da-Funshop and Wholesaleng, Ada started offering goods for sale online when many Nigerians still thought Facebook was all there was to the internet. E-commere wasn’t Ada’s first venture into entrepreneurship. As a child, Ada displayed steamed groundnuts for sale in front of her parents’ home, to make her “own” money, much to the embarrassment of her blue-blooded father who graduated with a first class in Statistics.

After graduating from university, Ada worked with her father’s advertising company. Not one to be complacent because of her father’s success, Ada opened a brick-and-mortar kids’ store. Thereafter, seeing the need to serve customers outside Lagos, Ada ventured into e-commerce. Today, drawing from her experience in running Nigeria’s favorite online kids’store and Nigeria’s No.1 wholesale mart, Ada now also runs a company that offers digital marketing and website designing. In this interview, Ada gives us an insight into how she came to be a serial entrepreneur.

Let’s Get to Know You.
A: My name is Princess Ada Opurozor, a serial entrepreneur and CEO of three Companies: www.dafunshop.com-Nigeria’s favourite online kids store and www.wholesaleng.com- Nigeria’s number 1 online wholesale mart and Big Ideas Communications Limited- A web design/digital marketing Communications Company.
I do not believe in Impossibility, everything is possible.

You are one of the pioneers of e-commerce in Nigeria, an exceptional feat. Do you have a background in technology?
A: I have no background in Technology. I had my first degree in Mass Communication and started my work career in the Advertising/marketing Communications Industry as a Client Service Executive. I had always loved business so I started a Kids Store even while I was still working. I had to resign my job after 6 years to run the kids store as I needed it to succeed.

What motivated you to transition from a brick-and-mortar store to online business? Do you still have physical stores?
A: The Motivation was the desire to succeed. The business wasn’t doing as well as I had hoped and I was thinking of ways to reach more people than those within my store location. Going the e-commerce route was me being innovative. At that time, online stores weren’t so popular in Nigeria but I had shopped online from stores abroad and one day I said to myself, if I, being I Nigeria, can buy from stores in UK and China, without even meeting these people or stepping my foot in these countries, then people from far and near can also buy from me if I take my business to the world-wide web. That gave birth to http://www.dafunshop.com (Nigeria’s favourite online kids store).

Going Online really helped grow the business beyond my expectations. We still have a walk-in Store where customers can walk in to buy if they do not want to shop online.

How have you succeeded in ensuring goods are delivered to your customers without getting lost in transit? Are the goods insured?
A: We work in partnership with some reputable Courier and logistics company who ensure delivery of orders to our customers nationwide. The Courier Companies insure these items so they get to replace any item lost in transit although this has never happened in our years of doing business. The worst that has happened is that an item got damaged in transit and in such cases, we replace the item and charge the courier company for it.

What’s your return policy?
A: We have a three-day return policy within Lagos and a seven-day return policy for outside Lagos orders. However, items on SALE/Clearance are not eligible for returns.

How do you ensure customer satisfaction?
A : We encourage customer feedback as that is the only way we can improve. Customers drop feedback on our website, Facebook page or in –store and we are always ready to look into areas of concern.

Many Nigerian entrepreneurs complain that though there are many unemployed graduates in Nigeria, it is difficult to find skilled employees with good work ethic. What has been your experience with finding skilled employees with integrity for your business?
A: This is a problem that we face regularly. Getting the right people with the right attitude is like looking for a needle in a haystack really. I always say, there are lots of people looking for jobs but very few willing to work. I have had dedicated serious staff as well so all hope isn’t lost, we are always on the lookout for such people who can bring something to the table.

Nigeria has a reputation for fraud. Your success shows one can achieve any goal the put their mind to. How have you been able to ensure your customers’ financial information do not get into wrong hands? I understand your sites are 100% secure.
A: I always tell people that Nigerians are not the only fraudulent people in the world. There are fraudulent people everywhere. A friend of mine got duped trying to do business with some Chinese guys so this fear applies everywhere. We have been successful because we do our best to fulfill customers’ orders as timely as possible. My happiness and satisfaction comes when I read messages from customers on how happy they are with goods purchased or our services etc.

Let me say something here, we are currently the only online store now in Nigeria that doesn’t offer pay-on-delivery service anymore. Initially when we started, we did pay-on-delivery for the first two years, it wasn’t an easy ride. Some customers are not really serious and just want to play on the website, when you go to deliver, they switch off their phones on you or blatantly reject the item for flimsy reasons. They even refuse to pay the delivery fee for bringing the item to them so who bears that cost? We decided to only process prepaid orders and I tell you, business has not slowed down at all, we are still very busy. We have made a reputation for been a serious business and our customers do not doubt our reliability at all. Also for new customers who are skeptical, they can choose to walk into our physical store in Festac Town, Lagos to buy. Those who are outside Lagos and can’t visit themselves, may send their friends or relations to the store to shop for them.
On Site Security, we use a reputable and secured hosting company. Also paying online on our site is very secure as we also deploy a reputable payment process for this purpose.

Who are your major competitors? What sets you apart from them?
A: Many Online Stores are springing up every day so competition is stiff. However, for instance the wholesaleng.com, we are really the only ones doing what we do the way we do it for now. We sell items in bulk online in Nigeria from various categories ranging from baby to kids to beauty to appliances, etc., at low wholesale prices. Our main focus are resellers who own kids stores, supermarkets, gift shops, bookshops, beauty shops etc. For dafunshop.com, what sets us apart from other kids’ online stores is that we have a walk-in-store and an address. Most online stores just have telephone numbers on their contact us page.

I notice your stores seem to offer high-end products; my friends who patronize you are from upper middle class families. I see some kids’ cars that go for over a N100,000 on your site. Obviously not many Nigerians can afford that. Do you have products for the average Joe (or is it Emeka since we are talking about a Nigerian market)?
Yes of course. Our Customers cut across all classes. You will also find products for as low as N50 on our website or In-store. We stock items for people of different pocket sizes. If you are looking for high-end or low-end, you will find them at our store.

What do you like most about being an entrepreneur?
The fact that I own me and own my time. I can decide to take a vacation anytime and not answer to anyone. The fact that I love what I do and I am happy. The fact that every sweat, every effort I put into the business translate into my own pocket. I love that.

What is the difference between Da-Funshop and Wholesaleng?
Da Fun-Shop is a Kids Retail Business with a Walk-in and online store. Our Customers are mostly parents who wish to purchase unique, quality items for their kids. While Wholesaleng is a strictly Online wholesale business with a physical office. Wholesaleng customers are mainly resellers who own their own shops.

Ada 2

You were in South Africa recently as a guest speaker at an e-commerce conference; how was the experience?
It was a wonderful experience for me as I got to meet different people taking advantage of the online hemisphere from other parts of the world. I got to rub minds with intelligent driven young people like myself. I was motivated and inspired to do more.

Has the depreciation of the naira affected your business?
Yes, it has affected us greatly. Prices of goods have doubled and the purchasing power of the average Nigerian has decreased so this has caused a huge problem as many people are not buying or shopping as much anymore. Some of our customers who used to buy wholesale on a regular basis to stock up their shops have not placed an order in a long time.

Do you miss being a paid employee?
Not at all, I DO NOT miss being a paid employee at all. I make more than I could ever dream of working for someone and I have full control of my time as well.

Do you have any challenges peculiar to your business as an online business?
The Challenges we face are two-dimensional as we are both an online and physical store so we face common problems associated with these industries. Problems such as Server- down time, Power(electricity) remain a major challenge. We have to have steady power, computers have to be on 24/7 as orders are processed each second.

You deliver in all 36 states. What is the average time it takes from the time a customer places an order to the time the goods are delivered to them? Have you ever delivered to Zamfara (I assume it is one of the most obscure states in Nigeria)?
Yes, we deliver to all states in Nigeria. As long as there is a bus going to that state, we can deliver there. The average delivery time is one day in Lagos and 3-5 days outside Lagos. And yes, we have processed orders from Zamfara.

Where do you see your two online stores in the next seven years?
In the next seven years, we see Da Fun-shop having more Walk-in-stores in other states in Nigeria. We see ourselves being a household name. For Wholesaleng, we intend to increase our product categories/lines and start delivering products outside the shores of this country.

Fittingly, drawing from you experience in successfully running two online stores, you now design websites and run digital advertising campaigns for clients. Please tell us the importance of a good web design.
I have always been very artistic and picked up graphic designing when I was working in the advertising industry. By the time I left, I was writing advertising copy and doing graphic jobs as well.

Moving into the Online industry, I realized a lot of people were unreliable and leaving the fate of my business to some unreliable web designer wasn’t the way I wanted to do things so I decided to learn web-design in order to manage my online store myself. By the time I decided to set up wholesaleng.com, I was able to design the site on my own. Since then I have built websites for some other clients. Most web design jobs I have done are based on referrals from people I have worked for in the past. I also run digital advertising campaigns, social media campaigns for my online stores and other clients as well.

A good website is very important as this is a major factor in ensuring that interest becomes a Sale. Customers should be to navigate the website easily, find products and place their orders easily otherwise they can give up along the way and the store loses.

You previously worked in an advertising firm before digital marketing became prevalent. What skills from your previous experience have you transferred into your services as a digital marketing consultant?
Advertising principles whether traditional advertising or Digital advertising are basically the same. I learnt Copy writing, graphic designing, client management and lots more from my previous employment and this has contributed greatly to my success in my own businesses.

How effective are digital marketing?
Digital Marketing is where is the world is now. The Internet has made the world a truly small village; communication is a lot easier with all the social media sites, apps etc. Tapping into this benefit has helped most businesses since it is easier to target specific audiences and also easier to measure effectiveness of your advertising online.

Can you give us a price range for designing a website?
Depending on the features needed on the website, prices may vary from N50,000 to N500,000. An e-commerce site costs more than a corporate website due to certain plugins and features that have to be integrated like payment, shipping etc.

What is the minimum budget one should have before they can consider digital advertising?
There is no minimum or maximum budget. We can work with what the Client has available. No matter how small, every kobo expended will bring in a result.

You are proof one can do it all and a breath of fresh air in a country where the media tend to publish mostly depressing tales. You are an inspiration to young women.
Thank you very much for granting this interview.

You are welcome.